Laws of Physics have been suspended

This morning the Bismarck Tribune ran a full page ad for a heater that defies the laws of physics. Of course Paul Harvey endorses it. Recently this add has been popping up everywhere. Who ever is running the ad must have a lot of faith in the stupidity of your average American. If this ad is a gauge of how many dumb people are out there we are in deep trouble. According to the ad the heater uses less energy to produce heat. Isn't heat energy? This could be possible with a heat pump, but it would seem hard to do with light bulbs.